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A.P Bloem

A.P Bloem provides Amsterdam with beautiful and exclusive floral arrangements, bouquets, posies and a high level of service. They are located conveniently in the centre of the city at Kerkstraat 151a, Amsterdam. Contact 0031 20 223 1616 or info@apbloem.nl

Located in the prestigious Spiegelkwartier in the centre of Amsterdam, A.P Bloem create personalised creations for private occasions, weddings, special events and birthdays - across any location. 

A.P Bloem’s signature style draws inspiration from the beauty of nature, wild fields and the Golden Age.

An enchanted forest love affair

The beginning of Spring is a hugely anticipated event each year in Amsterdam. Not just because we are florists, and the bounty of breathtaking blooms are abundant, but it's finally a break from our chilly Winters. Most importantly because its the start of the wedding season... and the time for love! Jenna & Gavin were one of the first couples to be wed this Spring, and their wedding day was the first day of real sunshine, in what seemed like forever. This super sweet Scottish and American duo were a joy to design for, and were happy to leave a lot of the details up to us. And we have to say that we got just a wee-bit carried away!

A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde interior vase arrangement
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
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A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age bloemenbezorgen
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age
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The venue was one of Amsteram's finest, the Pulitzer Amsterdam, and boy, is it a treat to decorate in a residence with this calibre. The ceremony took place in the Saxenburg Room, a room adorned with 18th century artwork, deep purple colouring and a stunning Louis XV style mantelpiece from 1750 providing the "I do" backdrop.  

A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch dog hondje

The ceremony wouldn't be complete without their extremely well-behaved flowerpup, the Puerto Rican 'Coconut Monkey' (as known to his Instagram followers!), with his own custom floral collar!

A.P Bloem florist ceremony ceremonie bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver corsage goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age bloemenbezorgen

Drinks ensued in Saxenburg Galleries, where the theme changed to deep blues, and so did the flowers. A beautiful cruise whisked the guests around Amsterdam's sparkling canals, before returning portside to the magical dining experience that was waiting for them in the Garden Room.

A.P Bloem florist boot Grachten bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist ceremony ceremonie bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch garland guirlande

The florals were designed around the hotel's heritage, colour scheme and decoration and also echoed the couple's wish to dine underneath their own personal enchanted garden. 

Golden metal frames were custom-made for the occasion, which supported larger than life floral 'rooftop gardens' for the guests, filled with tulips, poppies, snapdragons, golden painted grasses, ranunculus, royal blue delphinium, dill, and wild branches. A surprise for the groom, as a nod to his Scottish heritage, was a mini 'upside-down' garden which hung underneath the floral pieces, facing the diners.  Flowers spilled from small brass vases on the tables to complete the picture.

A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruid bruidgom bride groom bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
vaas vase A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch tart cake weddingcake
A.P Bloem florist wedding receptie reception bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling table decoration liefde peonies poppies papaver goudeneeuw stilllife dutch

Our whole floral team was involved in this special event, and we were thrilled with the results! Thanks Jenna & Gavin, for believing in us, and we wish you a beautiful life together.

Wedding Images Silvia Falcomer Photography
Setup images A.P Bloem
Location Pultitzer Amsterdam 
Wedding Planner Wedding Guru

 

 

Be a girl boss - The Goaldiggers Club Session

The Goaldiggers Club is a platform that offers enterprising women the opportunity to share their stories, ideas, tips & tricks, knowledge and skills. It's all about women supporting each other, and empowering one another to live their own success story, and to each achieve their own personal goals.

The Goaldiggers Club sessions W Amsterdam
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The club was founded in 2015 by by social influencer Eve Tomaszewski, editor for magazines such as Grazia, ELLE, L'Officiel, Cosmopolitan and LINDA.meiden. Eve also writes a monthly column for glamour.nl and has a team of female only (naturally) experts in their field, such as writers, photographers, influencers, producing content for both on and offline media.

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A.P Bloem florist bloemist Amsterdam event Flower arch

The Goaldiggers Club invited A.P Bloem to work together for their third edition of the Sessions, requesting special 'Instagram' floral arch, and floral decoration for their event which was held at the W Amsterdam. The archway was custom-made with magnolia leaves coloured in pastels, tropical foliage, flowers and rose petals. The archway transitioned from pink to green, to represent change and progress.

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A.P Bloem florist bloemist Kerkstraat bloemen
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The Goaldiggers Club Sanny
The goaldiggers club session Eve Tomaszewski flowerwall

The speaker line-up was super inspirational with special guests Eve Tomaszewski, blogger and vlogger Sanny Verhouven aka 'Sanny zoekt Geluk', José Woldring, founder of The Media Nanny, Melanie Bosveld, founder of Kult & Ace, Cynthia Shultz, influencer and author and Toprak Yalçiner, actress, who ran a panel discussion on personal branding.

We were proud to be part of this super session!

Images: Kim Kaptein Photography
Location: W Amsterdam

 

 

 

All the pretty colours - Maria Nila

Maria Nila is a beautiful Swedish haircare label, with seriously inspirational 'colour refresh' pastel hair tints, and also hair care. Shades like Pearl Silver, Cacao Intense, Vivid Violet and Pink Pop, made our florist hearts skip a beat, especially when the brief was to source florals and foliage to match these hues, to feeling of the brand.

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency floral installation
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency floral installation.jpg
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency pastel anemone
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

The event was organised by Mooi The Agency, and was held at one of our favourite location's from The Playing Circle, Het Vaudeville Theatre. The venue simply invites imaginative installation ideas for events!

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

Florals such as poppies, tulips, ranunculus, snowballs, and anemones wrapped around a garland of olive branches and eucalyptus.  Whilst hoops of green foliage, gently floated above the dining table, where equally lush colours were consumed. 

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

Flowers, food, beauty and colour... a kaleidoscopic feast for the senses!

Images Mell Photography

Location The Playing Circle

Agency Mooi The Agency

Brand Maria Nila

'Sophisticated Alice'

In the words of Lewis Carroll, let's "begin at the beginning"... Engaged Collective is a cast of suppliers that live and breath weddings, and who's sole purpose is to make them unique and appealing to the most modern-day bride.

The photo shoot's location was held at the Marcel Wanders’ designed hotel, Andaz Amsterdam Prinsengracht. The hotel follows the story of Alice in Wonderland, and this shoot was a modern-day take on the fairytale. Myrthe, a stylist and wedding planner, organised the 'Sophisticated Alice' shoot concept, and brought together part of this Collective, to work together translating a well-known novel into real life. 

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

Plants, flowers and cut foliage transformed a simple vintage sofa into a garden of Eden, to create the perfect ceremony backdrop to say "I do".

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

In addition, the shoot provided a stunning fantasy backdrop for a lunch held in the Atelier, straight afterward. Engaged Collective guests from stylists and wedding planners, through to stationery designers and cake-makers, networked, wined and dined over a 3-course meal, served by the chefs at Bluespoon.

The 'indoor table gardens' setting lead diners' imaginations adrift, as they nibbled on their roasted langoustines and venison. Tulips, fern, dill, moss, anenomes, scabiosa and ranunculus 'grew' from the navy linen cloths.

A.P Bloem florist bloemist dining table arrangement vintage Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

Fresh flowers and moss were added to the wedding invitation ensemble, by Studio Spruit.

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale invite
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale boot boat

Vows were made, and tears were shed, as videographer Great Takes, captured the true feeling of Roel & Sevil, a real-life couple, on their romantic 'wedding day' though the hotel, bar and canal boat. The photographs were taken by Angela Bloemsaat.

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale bluespoon cocktails

We hope this leaves you "curiouser and curiouser!”.

Credits
Wedding Planner Myrthe Regelt Het
Concept & Styling Myrthe Regelt Het
Photography Angela Bloemsaat - Love Story Photography
Film Great Takes
Location Andaz Amsterdam Prinsengracht
Stationery Studio Spruijt
Make-up en hair Hertogin Styling 
Decor Boraboraland
Green Plants Plantenverhuur Aalsmeer
Wedding gown La Bella Blanca 
Suit L’atelier
Jewellery Noe Roostee Jewelry
Wedding celebrant Ouiyessi
Stylist assistant By dorine
Talent Roel & Sevil

A Midwinter Night's Dream

Weddings are very special to us. A union of two, captured within a moment to share in front of all that is beloved.

When you think of weddings, one's mind typically imagines roses, pastels, peonies and pinks, with the background of Summer or Springtime.

Evelyn and Joris chose a very unique season for devoting their love to one another, this time one year ago, during Christmastime. And it turned out to be one of the most unique and handsome weddings we have worked on. Belmont Events did a splendid job, as they always do, of coordinating the prestigious black tie event, and you can really see the love that was placed in every single detail.

A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes piano arrangement
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes hangar

Winter in Amsterdam is one of the most magical seasons, as it is a city of warm light, cosiness and sharing a drink with a loved one to celebrate the holiday feeling and festivities. These series of images are warm, inviting and full of so much love, that it touches our hearts.

A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes candlelight
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes hangaramsterdam
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes hangaramsterdam
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes hotel de goudfazant
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes blacktie
A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes arrangement hotel de goudfazant
A.P Bloem florist bloemist Amsterdam hotel de goudfazant Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes cargarage

The venues were shared between The Hangar and Hotel de Goudfazant, within Amsterdam Noord, along the waterside, both indoor and outdoor. 

The theme 'A Midwinter Night's Dream' was certainly an appropriate title for an abundance of twinkling Christmas trees, a suspended aerial floral 'chandelier', with the purity of green and white flowers, combined alongside dark hues. Evelyn's chose for a petite bouquet of a deep Midwinter blue. Something she still has preserved today. The perfect combination.

A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaid yes arrangement hotel de goudfazant chandelier

We were thrilled be play a part in this very special event, that was wonderful captured by the very talented Alice Mahran. You certainly made it a task to narrow down our favourites :)

We wish you all the happiness in the future together, Evelyn and Joris x Happy one year anniversary!

A.P Bloem florist bloemist Amsterdam Kerkstraat wedding Bruiloft trouwen event kerst Christmas gezellig liefde love Ido evenement styling winter trouwinspiratie weddinginspiration weddinggoals shesaidyes

Ceremony The Hangar
Reception Hotel de Goudfazant
Event Agency Belmont Events
Photography Alice Mahran

Tropical Noord wedding

As florists, we love clients who are super organised. Emily is one of these people, and her marriage to Matt was finely tuned, to every detail. The couple was oh-so-stunningly styled, and chose to continue this theme, with Belmont Events planning their whole day.

A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical love rings
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical canals grachten

Matt and Emily are British expats living in the Netherlands, and wanted to show their guests the uniqueness of Amsterdam. The photographer captured the fun and frivolity of their special day in this behind-the-scenes story. They chose splendidly, in the Northside industrial venue, Hangar. Their wedding theme gave a nod to Central America, where the couple were engaged. The floral feeling was designed to be lush and green, using tropicals and whites.

A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgrom
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgrom champagne
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgrom bridesmaids
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgrom ceremonie ceremony hangar
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie kiss justmarried

Mon et Mine captured the wedding beautifully... and all of our details, including the waterplants cascading along the tables, tropical white Protea bouquets and our generously-sized tropical palm leaf arrangements.

A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar venue noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie diner receptie
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie waterplants waterplanten
A.P Bloem wedding bruiloft florist Amsterdam flowers bloemen trouwen bloemen bloemenwinkel white tropical bride bruidsboeket bride bouquet bruiloft hangar noord event evenement tropical bride bruid groom bruidgom ceremony ceremonie

Congratulations Emily & Matt!

Images: Mon et Mine
Event planners: Belmont Events
Location: Hangar

Lois, at the Palm Greenhouse

It has been forever since we last posted, and we are excited to share some beautiful events with you over the coming weeks. Spring and Summertime has been splendid in Amsterdam, and we were lucky enough to be invited to participate in some gorgeous events.

Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm

This event for the fashion brand Lois, was organised by the prestigious Krem de la Krem, at one of the oldest botanic gardens in the world, Amsterdam's own De Hortus Botanicus. We simply adore the projects we have been working on with Krem de la Krem, over the past year, they are always creative, artistic and beautifully unique. Not to mention the locations are always to die for!

Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm

Guests singled amongst 150 plant species including a wise old resident, the 350-year-old Eastern Cape giant cycad.

Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm

The guests were surrounded by a forest of green, and we filled it with even more colour and life!

Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm

Long-stemmed pastel roses were handed out amogst the special guests.

Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm Roses Rozen
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm
Krem de la krem Lois fashion event A.P Bloem De Hortus Botanicus Flowers Amsterdam bloemist Bloemen evenement table decoration styling decoratie Tree Boom Palm

Agency: Krem de la Krem
Location: De Hortus Botanicus, Amsterdam
Client: Lois
Images: Lotte Koster

Easter love

Just when we thought that Springtime couldn't get better, Easter hops around the corner and bathes our senses in all that is tulips, chocolate and gorgeous colour that goes on for miles. If we're lucky, maybe just a little bit of sunshine.

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Each year we create a display for the Andaz Amsterdam Prinsengracht, on the beautiful canals, just nearby to the nine streets, in the centre of Amsterdam.

. . . . . #apbloem #florist #amsterdam #bloemist #kerkstraat #bloemen #stijl #styling #floristry #bloemenwinkel #floral #artisan #boutique #kleur #colour #lifestyle #lente #spring #dsfloral #nature #eggs #easter #tulips #luxury #marcelwanders #paasdag #pasen #chocolate #dsfloral #bar #interior #interieur #floral #bloemisten
. . . . . #apbloem #florist #amsterdam #bloemist #kerkstraat #bloemen #stijl #styling #floristry #bloemenwinkel #floral #artisan #boutique #kleur #colour #lifestyle #lente #spring #dsfloral #nature #eggs #easter #tulips #luxury #marcelwanders #paasdag #pasen #chocolate #dsfloral #bar #interior #interieur #floral #bloemisten #fairytale

Juan, the Bluespoon pastry chef blew us away again this year with his eggcellent (see what I did there?) larger than life chocolate egg. It was a true Alice in Wonderland experience, complete with peep holes, perfect for sneaking a moment at the magical fresh floral bouquet hiding inside. 

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A sea of potted tulips greet you at the door, gaze back at you supping cocktails, whisper quietly to you from the library, and gardens literally grow out of the Bluespoon tables!

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. . . . . #apbloem #florist #amsterdam #bloemist #kerkstraat #bloemen #stijl #styling #floristry #bloemenwinkel #floral #artisan #boutique #kleur #colour #lifestyle #lente #spring #dsfloral #nature #eggs #easter #tulips #luxury #marcelwanders #paasdag #pasen #chocolate #dsfloral #bar #interior #interieur #floral #bloemisten #tulpenfestival #holland

You simply cannot escape your own private garden that is the Andaz...dive in!
Happy Easter, bunnies!

Love is in the air...

Places such as this, remind me of my childhood. Dreaming of faraway lands, where Kings and Queens ruled, and Prince Charming promptly swept you off your feet, galloping on a white horse, hair flowing in the cool breeze...

Ok, so life doesn't exactly hand us the full royal flush, for this type of fairytale ending, but at least one can re-create the landscape!

Visiting the historical Trompenburgh, is like walking into a Golden Age painting. This 17th Century Manor House is situated in 's-Graveland, between the low lands of the river Vecht and the high ground of the Gooi region, and is almost entirely surrounded by water.  

 Image: Wereldwijze Fotografie (Marijke van Eijk)
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Beautiful paintings of ships, noblemen, King Neptune and life-size portraits of Cornelis Tromp and his family, adorn the ceiling and walls. And the beautifully maintained gardens are just begging for a Sunday stroll.

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#apbloem #florist #wedding #trouwlocatie #trouw #waterways #holland #manorhouse #Klassiek #Landelijk #Romantisch #groen #Noordholland # wedding # Love #marriage #bride #groom #trompenburgh #bloemist #shop #kerkstraat #bloemen #stijl #styling #floristry #bloemenwinkel #colour #kleur #arrangement #floral #artisan #handmade #goldenage #luxury #VerenigingHendrickdeKeyser #vip #bruid #bridal #Receptie #diner #tafels #Kastelen #herenhuizen #aisle
#apbloem #florist #wedding #trouwlocatie #trouw #waterways #holland #manorhouse #Klassiek #Landelijk #Romantisch #groen #Noordholland # wedding # Love #marriage #bride #groom #trompenburgh #bloemist #shop #kerkstraat #bloemen #stijl #styling #floristry #bloemenwinkel #colour #kleur #arrangement #floral #artisan #handmade #goldenage #luxury #VerenigingHendrickdeKeyser #vip #bruid #bridal #Receptie #diner #tafels #Kastelen #herenhuizen #aisle #bouquet #boeket #vaas #vase

We were thrilled to be invited by Belmont Events, together with Hendrick de Keyser, to participate in decorating this fine establishment. What answer would you give?

...Yes! Yes! and Yes!

Images: (Top) rijksmonumenten.nl //Wereldwijze Fotografie (Marijke van Eijk)

Location: Trompenburgh's-Graveland, The Netherlands

Event planner: Belmont Events

Occasion: Open Toptrouwlocatie Route

Doutzen Kroes' birthday bouquet

The reason we have a florist shop, is because we love people. We enjoy seeing our customer's faces, when we make a gorgeous bouquet for them. We love how they stand alongside our floral work table, and watch us weave every stem into one beautiful floral arrangement. There's something very down to earth, and natural about that. 

It's all about the feeling.

 Image: Doutzen Kroes, via Instagram @doutzen

Image: Doutzen Kroes, via Instagram @doutzen

We recently noticed this post on Instagram, snapped by Doutzen Kroes, the world-famous model and actress. Dutch-born Doutzen, has graced Vogue magazine covers a record amount of times, parades the catwalk as a Victoria's Secret lingerie model, and is one of the highest earning models in the world.

We never expected her to be showing off one of our creations, which we had made for her recent birthday, on her Instagram feed

Just another reason why we love what we do (like we didn't have enough already)!

Happy Birthday Doutzen!

 

Fruitful Berlin project

This week we packed our flower bus to the brim. Trees, flowers and other wonderous things, and then we headed on a road trip to beautiful Berlin!

A.P Bloem Amsterdam Florist Bloemist Event Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist
A.P Bloem Amsterdam Florist Bloemist Event Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist lemon tree boom construction

We were invited by fruit agent, Olympic Fruit, to decorate their stand at Messe Berlin.

Messe hosts events for companies from all around the world, and our client designed a beautiful stand for us to make our design.

The brief was to create a natural environment, which highlighted this companies delicious fruit, specialising in grapes, citrus fruits, kiwis and stone fruits (seriously, we have never tasted grapes this crispy and fresh!). And oh, what amazing colour there was to work with! 

A.P Bloem Amsterdam Florist Bloemist Event Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist lemon tree boom construction display exhibition
A.P Bloem Amsterdam Florist Bloemist Event Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction

Towering crates filled with melons, raspberries, strawberries, blueberries, mangoes, and citrus fruits greeted us in Germany. Our tastebuds were in a wonderland!

A.P Bloem Amsterdam Florist Bloemist Event Gloriosa beurs Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction orchid evenement
A.P Bloem Amsterdam Florist Bloemist Event Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist lemon tree boom construction orchid display
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A.P Bloem Amsterdam Florist Bloemist Event Gloriosa beurs Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction orchid evenement

The centrepiece of the stand, was a semi-circle bar arrangement of fruit, Gloriosa, Eucalypt and Ranunculus. Suspended citrus trees hung in the meeting rooms and communal spaces. A beautiful fig tree tied it all together, in the centre of the stand. All displays were actually ripe for the picking, so anyone was welcomed to devour it... we felt like Alice in Wonderland!

A.P Bloem Amsterdam Florist Bloemist Event Gloriosa beurs Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction orchid evenement
A.P Bloem Amsterdam Florist Bloemist Event Gloriosa beurs Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction orchid evenement
A.P Bloem Amsterdam Florist Bloemist Event Gloriosa beurs Decoration Decoratie Messe Berlin On location Fruit flowers bloemen project stylist arrangement lemon tree boom construction orchid evenement

We can honestly say we had our yearly dose of vitamins, before we arrived back in snowy Amsterdam. Thanks Olympic Fruit, we wish you a successful exhibition!

Images: A.P Bloem

Pop-up forest in Amsterdam!

If only we snapped a 'before' shot of the interior of this new building, Hudson Bay, before we started. The contrast compared to the 'after', was just spectacular! 

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious

A.P Bloem were invited by prestigious event company, Krem de la Krem, to create a magical fairytale forest, for a special private dinner of exclusive VIP guests. The location of this unique event space, is situated in one of Amsterdam's most central streets, The Rokin.

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious roses red rode
A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration

Starting out as a completely bare concrete room, together with scores of suppliers, busily decorating and installing, we transformed this space into a verdant magical landscape. Masses of green foliage masked any sign of a construction site, so that when the diners entered, they would be transported into another world, for an evening to always remember.

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration trees branches takken artisan

We created our own handmade forest, from Olive branches coupled with bare outlines of coffee trees and completely covered in a lush layer of moss... and a lot of wire!

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration trees arrangement boom

Long tendrils of rose-studded fresh garland, snaked along each long table. Fresh green walls provided a backdrop, and also a camouflage, for the the bar and the DJ areas.

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration table setting

Extra large floral arrangements, stood alongside a taxidermy Peacock and Swan, all carefully guarding the finery surrounding them.

A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration peacock swan zwaan
A.P Bloem Florist Bloemist Amsterdam Event greenwall foliage rokin bos forest leaves diner dinner VIP luxury gebouw building handmade flowers bloemen bloemenwinkel kerkstraat prestigious rode rozen roses red styling stil decoratie decoration panoramic photography

It was one of our favourite events of 2016, and we are happy to be finally sharing it with you!