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A.P Bloem

A.P Bloem provides Amsterdam with beautiful and exclusive floral arrangements, bouquets, posies and a high level of service. They are located conveniently in the centre of the city at Kerkstraat 151a, Amsterdam. Contact 0031 20 223 1616 or info@apbloem.nl

Located in the prestigious Spiegelkwartier in the centre of Amsterdam, A.P Bloem create personalised creations for private occasions, weddings, special events and birthdays - across any location. 

A.P Bloem’s signature style draws inspiration from the beauty of nature, wild fields and the Golden Age.

Grachtenhuis dreaming

As florists, we play witness to all kinds of love. Especially during these warmer months, when most of our weddings take place. Garden ceremonies are the most popular, followed by church nuptials, and ceremonies in beautiful private event spaces. The intimate wedding of Tippi and Bart was truly special. Firstly because they are one of the most warm and lovely couples you’ll ever meet, but also because we were invited us to decorate such an important milestone in someone’s life within such an intimate space.

#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony

The ceremony took place in the couple’s canalside family home, within one of the narrow townhouses located in the Amsterdam’s 17th century historic centre. These homes are famed nowadays for their instagram-worthy facades, where tourists and locals alike are forever intrigued by the different lives playing out indoors. One would never know of this private theatre being created inside!

#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony #styling
#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony

The final touches were added with hand-painted leaves, coloured in metallic copper, and matte peach, white and pale greys. And a few of the plants we had grown in our greenhouse were carefully selected and snipped to add visual variety. We simply adore this combination of lemons, whites, pinks, corals and peaches!

Tippi_Bart_behindthescenes.jpg

Peonies played the star role, and were playfully combined with varieties of roses, orchids and anthuriums. Surprise whimsical elements were bougainvillea, grasses and phaelonopsis orchids, which were infused in pink water.

#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony #styling
#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony

Arrangements were suspended onto the windows to create a backlit vertical display whilst petite bespoke bouquets in stoneware, adored the dining table. The staircase supported a garland of suspended and trailing foliage. Finally, large arrangements framed the bride and groom, as they perched on their favourite lavender sofa.

#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony #styling
#apbloem #florist #bloemist #amsterdam #bridalbouquet #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony #styling #bruidsboeket
#apbloem #florist #bloemist #amsterdam #bloemen #kerkstraat #trouwen #event #love #liefde #bloemen #flowers #wedding #bruiloft #dscolor #dsfloral #weddingstyling #peony #styling

Thank you Tippi and Bart, for inviting us to play a part on this truly beautiful occasion. See you soon in the flower store!

Botanical Boudoir

The Green Gallery is an online magazine, commissioned by the Flower Council of Holland, which presents flowers and plants as the source of inspiration for lovers of art, fashion, food, interiors & design.

The shoot was conceptualised together with photographer Aiala Hernando, and realised by a truly stellar cast. The editorial took weeks to conceptualise, as we searched for unique wild materials that would work best for the feeling that we wanted to be captured, and topcan the fit for the room. The last rays of the sunshine played a vital role in the golden hues which bathed this scene. Grasses were hand-painted in gold to perfectly catch the light, and beautifully small details were captured during filming.

We love the final product, and are so proud of the secret garden that was created.

The full article on The Green Gallery can be viewed here.

A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen botanical boudoir
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen

We imagined an ethereal flower-filled world, in collaboration with photographer and director Aiala Hernando, and designed floral scenes indoors, inviting the magic of outdoors, indoors. 

Plant- and flower cast Ficus lyrata Ficus robustica Stromanthe Cymbidium orchidee Cambria orchidee Oncidium orchidee Pampus grass Philodendron Selloum Wild roses Golden oak Painted Quercifolia Rosa pink floyd Nerine Osmanthus Callicarpa Cotinus Mimosa balderiana  Hydrangea paniculata painted in multiple colors Wildflower seed pods from the field Cotinus Mimosa balderiana Callicarpa dried flowers Helichrysum immortale Miscanthus grasses

Credits.

In Collaboration with The Green Gallery

Photographer & Director Aiala Hernando

Art Director Mark Brian Kenney

Hair and make-up Sanne Bleeker

Fashion Stylist Ina Lekiewicz

Film Jelmar van Belle

Film Van Schajik video

Model Benedikte Klüver Bee

Model Masao Dae Parris

The theatre of love

We recently were interviewed by The Shopkeepers and were asked “What made you open a florist?”, we responded by saying “Floristry for us is about delivering an emotion. The relationship between flowers and people has a long-standing value for us. It’s about forging lasting relationships with our neighbours, and being part of a collective community. Over the years our customers have become our friends, and the flowers we create for them are for occasions they hold dear to their hearts, such as birthdays, housewarmings, graduations, their first child’s arrival and even their weddings. It is special to be part of their story, and to create something tailored that reflects that moment”. This statement is never truer, with our recent bride, Judith.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress makeup
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress bruidsboeket
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress

Judith is a lover of beautiful things. She is an interior stylist, with her own company STudio STeitner, and also for the creative agency gommans + steitner, offering photography, styling & branding. So it’s no surprise that her wedding was going to be thoughtful and gorgeous, just like her. We love it when a bride has a clear idea of her dream wedding and that they allow us to ‘paint’ that picture. Judith and Stella, her business partner visit the shop to buy blooms for their photoshoots, and it’s lovely to continue relationships, after the vows are made, and everyone’s lives continue, and grow.

Judith married the love of her life, Bram at NewWerktheatre, in Amsterdam. The location used to be a ‘daylight’ theatre, and was the perfect space to host their ceremony and reception.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress bruidsboeket
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress ceremonie

The styling was beautifully simple for the ceremony. A minimalist birch archway was the backdrop for the “I do’s”, and was adorned with olive branches and a garland of hops. Perched in the windows of the room, were foliage wreaths of olive and eucalyptus, to create an overall theme. Their darling daughter Liv walked Judith down the aisle, and the love was immediately apparent between Judith and Bram. The atmosphere and words were electric, and the film by Liefste Dag captured it poetically. And let’s just take a moment to talk about ‘that dress’. Wow. What a perfect picture Bram was witness to, for that first day he called himself her husband.

For the reception, a white and pale blush palette was arranged in simple transparent bottles, along an intimate communal table for the guests. Clear glass cylinders shone candlelight into the room.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
A.PBloem_JudithBram6.jpg
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress

Their memories were beautifully captured, and the film brought tears to our eyes with every preview released, and each full film that was viewed during editing process. An overflow of emotion and beauty!

Thank you Judith and Bram, it was a pleasure to be part of your story x

Photos Renske Meinema

Film Liefste Dag

Styling and Planning Sim Weddings

Location NewWerktheatre

Hair & makeup The Wedding Chapter 

Gown Rosa Clará












 

The re-opening of the Victoria Hotel

The Victoria Hotel is one the oldest and most iconic hotels in Amsterdam, first opening in 1890. Recently they held a grand re-opening, which the hotel invited us to decorate. Two flowerwalls were the main feature, created in our greenhouse and also doubled as a ‘instagram backdrop’ for the evening. The night also hosted the best academy graduates of the year for Lichting 2018, which added to the fantastic fashion visible throughout the evening.

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress

Each wall was handmade in our greenhouse, with a base of moss and tropical foliage, some of which was hand-coloured using metallic paints from copper, pinks and golds. We loved this base of materials so much that the project could have almost stopped there! But the final fresh floral elements gave the luxurious touch such as dahlias, anthuriums, dianthus, roses, limelight hydrangea combined with the suspended elements of heliconia flowers and oncidium orchids. A feast of blush, pinks, metallics and botanicals!

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress

We also had the hotel’s name, and hashtag of the evening ‘#parkplazamoments’, laser cut from wood and painted in metallic gold to match the theme, which was then incorporated as part of the final wall. Floral standing arrangements were also made to decorate the large reception area of the hotel. Stairway ballustrades were detailed in garlands of all the floral finery, to greet the VIP guest list, including actress Victoria Koblenko, which perfectly suited the lettering!

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #bouquet #boeket #arrangement #photoshoot #event #dutch #amsterdamfashionweek #victoriahotel #newgenerationmodels #fashionmodel #grandopening  #prkplazamoments #afw #hotel #AFW2018 #lichting2018 #victoriahotelamsterdam #fashionshow #meetthepress #design #meetthepress

All images by A.P Bloem except Fashion students, by Kubilay Altintas and Victoria Koblenko with guests, by Ilsoo van Dijk.

Agency: Maison PR

The Shopkeepers

If you’re already familiar with our flower store, you know we have a soft spot for a good story. As storytellers ourselves, we write about the people we work together, our clients, work and our inspirations.

The Shopkeepers is a collective that shares stories from independant stores from all around the world. Their hugely successful following on their website site and Instagram page, has sparked interest from the community to curate a dedicated page purely dedicated to flower shops. We were excited to feature on this page back in April, and we have been falling in love with inspiring shops around the world, ever since.

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken winkels bloemisten
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken

Stephanie from The Lifestyle Editor, a writer for The Shopkeepers, invited us recently to be interviewed for a special feature! Here they asked us about what inspires us, how are work is influenced, our advice for other budding florists, and our challenges.

When asked about what we thought about the future of retail;

“With so much being able to be bought online, we all crave human connection. We believe the emotion that flowers gives, has stood the test of time, and will continue to do so. As far as retail in general, we are seeing a trend in people that desire a unique experience and that ‘warm welcome’. Everyone wants to be part of a special story, and we hope to re-define the ritual of giving and displaying the wonder of flowers.”

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse the shopkeepers photoshoot flower shop bloemist bloemenbezorgen best florist bloemschikken

Thanks again The Shopkeepers, for having us as your very first flower store interview - we are honoured to be in your world of shops!

Greenhouse wedding in the clouds

The spring/summer period in Amsterdam has been truly amazing for weddings this year. Amsterdam, and most of europe have been bathing in warmth for months. However, when we can't always guarantee perfect weather, a location like The Hortus Botanicus in Amsterdam is unmatched, when you want to have the feeling of being right in nature. It's essentially taking all the beauty of the outdoors, and placing them indoors for everyone to enjoy. And we kind of thought we would take that concept an extra mile... and bring the whole flower field inside too!

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse

The theme was classic whites with a modern, sophisticated, sleek and elegant edge, so we chose peonies, hortensia, tulips, agapanthus, and delphiniums. The flowers bathed in the afternoon sunlight that filtered through the transparent ceilings and walls, onto the international guests, to create a truly magical atmosphere, like floating on a white cloud.

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse #bride

The Palm Greenhouse (Palmenkas, as it is referred to here in The Netherlands), is a big beautiful glass room featuring a famous 350-year-old Eastern Cape giant cycad tree (Encephalartos altensteinii), and was filled edge-to-edge with beauty. After the ceremony, the room was converted into a dining hall, and the flower field was moved to suit the new surroundings. 

#apbloem #florist #kerkstraat #amsterdam #bloemschikken #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse #bride
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Cassandra & Ben chose to marry in this magical sanctuary, far away from their homeland of Indonesia, to tie the knot. Seasoned wedding planners Flying Bride, together with Over The Moon Weddings orchestrated the occasion to perfection, to give the couple and their guests a truly memorable event they will always remember. Hoping to break the mold of a 'one size fits all' wedding, an utterly unique concept was planned. And it was a head m-to-toe white wonderland!

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse
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#apbloem #florist #kerkstraat #bruidsboeket #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse

Firstly, let's just think about what it would be like walking down an entrance like this, following an aisle of summer white florals, toward a towering archway of white and green. Guests from around the world were transported into another world for an evening of love and celebration. 

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse #ceremonie #ceremony

Dining between the white cloud roses, tulips and peonies, was also a feast for the senses.

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#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse #dinner #diner
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#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse
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WiandaBongenPhotography-Cassandra_Ben-Wedding-390.jpg#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse #justmarried
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #white #field #veldbloemen #hortus #garden #greenhouse

Congratulations Cassandra & Ben! We hope you enjoyed Amsterdam xxx

Photos Wianda Bongen Photography

 

 

 

Love in the great outdoors

Amsterdam has boasted some unusually warm weather lately, and the wedding of Amber & Simon was held on the very first day of perfect blue skies and sunshine, after a long spell of grey stormy Dutch weather. 

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #brideshouse
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#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #amsterdamcyclechic #fietsen #bike #bicycle
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#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #peony #peonia #pioenrozen
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Amber and Simon moved across the seas, from America to Amsterdam, to continue their new chapter in life, and were a seriously handsome wedding couple. The bride's 'Kenny Gown', by Miss Hayley Paige... was nothing less than a showstopper!

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#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #proost

Set within the impressive grounds of Park Frankendael, the building's monumental decorative facade happily greets you as you pull in. But it doesn't give everything away at once, you have to pass through the cosy restaurant and former coach house, Merkelbach to wander to the stunning gardens around the back of the property.

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #bunting
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #tafeldecoratie #weddingflowers #weddingphotography #weddinginspiration #pastel #peony #peonia #pioenrozen

We enjoy working in romantic locations, especially outdoors, and we have to say that the country estate of Huize Frankendael is one dreamy place. We have been working together with this special location for many years now, and it's always a pleasure to return.

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We loved that Amber & Simon gave us complete freedom to design a decorative setup for them, that spanned from the large ceremony backdrops, to the vertical garden of foliage hoops across the tables. The florals were in a soft pastel palette of blush and white, and peony season was in full force! David Austin and Romantic Antique roses also graced the stage, as well as delphiniums, sweetpea, trailing jasmine and oxypetalum, with wax flowers for the place settings. Pure romance!

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #tafel #dining #styling #tablesetting
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We always have a soft spot for sentimentality, and loved hearing about Amber's Mother, Jill, owner of Be something new, who created the veil, hairpieces, dress sash and the flower girl's whimsical tutu.

#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #bridesmaids #blush #peach
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #peony #peonia #pioenrozen #cake #taart
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #stel #couple #cake #taart
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #peony #peonia #pioenrozen #dining #outdoor
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #stel #couple Nienke van Denderen Photography-285.jpg
#apbloem #florist #kerkstraat #amsterdam #flowers #bloemen #bloemist #flowers #bouquet #boeket #arrangement #photoshoot #peony #bruiloft #trouwen #bloemenbezorgen #wedding #love #liefde #event #evenement #garden #tuin #bridalgown #blackandwhite #bruidsjurk #justmarried #bridalcouple #weddingflowers #weddingphotography #weddinginspiration #pastel #stel #couple

We wish you all the best Amber and Simon, and thank you for your faith in us!

Photos Nienke van Denderen 
Styling and Planning Over The Moon Weddings 
Location Huize Frankendael
Cakes Story River
Hair & makeup The Wedding Chapter and Sabrina Dijan
Bridal Accessories Be Something New
Gown Miss Hayley Paige

Vogue photoshoot - The Royal Wedding issue

Prince Harry and Megan Markle have been the talk of the town, since the announcement of their engagement. Vogue Netherlands published a gorgeous commemorative limited edition coffee table book, to celebrate this wedding of the ‘Wildest Windsor’ and his American Actress fiancé.

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue magazine Meghan Markle Prince Harry

A.P Bloem was invited by Vogue to create six glorious floral scenes, based on the love Meghan has for flowers, which would be published immediately following the wedding. And to stay in line with the current Royal Wedding mood surrounding us, of course our answer was... "Yes!".

It was also the perfect opportunity to break in our new greenhouse, which we use for our large events. Almost every inch if the 240sq. metres was bursting at the seams, with endless flower crates, mock car constructions, moss, flowers, almost all our staff... and naturally, lots and lots of coffee! 

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozen royal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue

Meghan has expressed that these gorgeous blooms make her "endlessly happy", and we simply have to agree with her! Therefore the peony played a very big role in the shoot, creating almost the entirety of the wall. The flower is also a symbol for love, happiness and health. 

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue

Something old, something new, something borrowed, something blue. The DAF Daffodil seemed like the obvious automobile choice to play host, in my kind of repair job.

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony royal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue car auto models
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozen royal wedding the royal wedding issue delphinium

The book also features iconic marriages throughout history, including the weddings of Yoko Ono and John Lennon, Priscilla and Elvis Presley, and of course our very own Máxima and Willem-Alexander, and other beautiful stories about love. 

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue

The shoot was photographed in the Dutch countryside, in a beautiful house and garden situated in the town of Egmond-Binnen. 

Our floral team went a little wild, using the most romantic florals possible; truckloads of peonies and romantic antique roses, delphinium, asparagus fern, rhododendron, allium, hosta, hortensia, viper dianthus and anthriscus sylvestris, just to name a few!

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue Megan Harry
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue

The six shots were prepared weeks in advance, with handmade constructions of wood, screws, mesh wire and floral foam, to be made for the Peony wall. The Oasis itself was a giant Tetris puzzle that seemed to stretch on for miles. All the right pieces had to line up perfectly against the corners of the room, keep the flowers well-watered for a full day of shooting... and stay upright!

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue
A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozenroyal wedding the royal wedding issue karin swerink

I think the world now views the Royal Family with very different eyes, given their acceptance of the unity of two people from very different upbringings. This was a marriage that would have been previously strictly forbidden. And to be honest, with the turbulent state of the world, everybody just needed to be part of a truly fairytale love story with a happy ending. 

Thanks for having us play a part in your lovestory, Vogue!

A.P Bloem florist kerkstraat amsterdam flowers bloemen bloemist flowers bouquet boeket arrangement greenhouse vogue photoshoot fotoshoot peony peonia pioenrozen royal wedding the royal wedding issue

Photography behind the scenes A.P Bloem
Photo Karin Swerink Reinier RVDA
Vogue shoot Photographer Paul Bellaart
Interior Stylist Valerie van der Werff 
Fashion Stylist Linda Gumus Gerritsen 
Hair & Makeup Kimm Bakkers 
In association with Mooi Wat Bloemen Doen & Bloemen Bureau Holland

 

 

An enchanted forest love affair

The beginning of Spring is a hugely anticipated event each year in Amsterdam. Not just because we are florists, and the bounty of breathtaking blooms are abundant, but it's finally a break from our chilly Winters. Most importantly because its the start of the wedding season... and the time for love! Jenna & Gavin were one of the first couples to be wed this Spring, and their wedding day was the first day of real sunshine, in what seemed like forever. This super sweet Scottish and American duo were a joy to design for, and were happy to leave a lot of the details up to us. And we have to say that we got just a wee-bit carried away!

A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde interior vase arrangement
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
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A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age bloemenbezorgen
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age
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The venue was one of Amsteram's finest, the Pulitzer Amsterdam, and boy, is it a treat to decorate in a residence with this calibre. The ceremony took place in the Saxenburg Room, a room adorned with 18th century artwork, deep purple colouring and a stunning Louis XV style mantelpiece from 1750 providing the "I do" backdrop.  

A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch dog hondje

The ceremony wouldn't be complete without their extremely well-behaved flowerpup, the Puerto Rican 'Coconut Monkey' (as known to his Instagram followers!), with his own custom floral collar!

A.P Bloem florist ceremony ceremonie bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver corsage goudeneeuw stilllife dutch
A.P Bloem florist bloemist evenement bloemen amsterdam luxury golden age bloemenbezorgen

Drinks ensued in Saxenburg Galleries, where the theme changed to deep blues, and so did the flowers. A beautiful cruise whisked the guests around Amsterdam's sparkling canals, before returning portside to the magical dining experience that was waiting for them in the Garden Room.

A.P Bloem florist boot Grachten bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist ceremony ceremonie bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch garland guirlande

The florals were designed around the hotel's heritage, colour scheme and decoration and also echoed the couple's wish to dine underneath their own personal enchanted garden. 

Golden metal frames were custom-made for the occasion, which supported larger than life floral 'rooftop gardens' for the guests, filled with tulips, poppies, snapdragons, golden painted grasses, ranunculus, royal blue delphinium, dill, and wild branches. A surprise for the groom, as a nod to his Scottish heritage, was a mini 'upside-down' garden which hung underneath the floral pieces, facing the diners.  Flowers spilled from small brass vases on the tables to complete the picture.

A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruid bruidgom bride groom bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
vaas vase A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch
A.P Bloem florist bruidsboeket bride bridesmaids bouquet boeket bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling liefde peonies poppies papaver goudeneeuw stilllife dutch tart cake weddingcake
A.P Bloem florist wedding receptie reception bloemist evenement bloemen amsterdam luxury golden age guirlande garland florals pulitzer wedding bruiloft trouwen marriage styling table decoration liefde peonies poppies papaver goudeneeuw stilllife dutch

Our whole floral team was involved in this special event, and we were thrilled with the results! Thanks Jenna & Gavin, for believing in us, and we wish you a beautiful life together.

Wedding Images Silvia Falcomer Photography
Setup images A.P Bloem
Location Pultitzer Amsterdam 
Wedding Planner Wedding Guru

 

 

Be a girl boss - The Goaldiggers Club Session

The Goaldiggers Club is a platform that offers enterprising women the opportunity to share their stories, ideas, tips & tricks, knowledge and skills. It's all about women supporting each other, and empowering one another to live their own success story, and to each achieve their own personal goals.

The Goaldiggers Club sessions W Amsterdam
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The club was founded in 2015 by by social influencer Eve Tomaszewski, editor for magazines such as Grazia, ELLE, L'Officiel, Cosmopolitan and LINDA.meiden. Eve also writes a monthly column for glamour.nl and has a team of female only (naturally) experts in their field, such as writers, photographers, influencers, producing content for both on and offline media.

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A.P Bloem florist bloemist Amsterdam event Flower arch

The Goaldiggers Club invited A.P Bloem to work together for their third edition of the Sessions, requesting special 'Instagram' floral arch, and floral decoration for their event which was held at the W Amsterdam. The archway was custom-made with magnolia leaves coloured in pastels, tropical foliage, flowers and rose petals. The archway transitioned from pink to green, to represent change and progress.

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A.P Bloem florist bloemist Kerkstraat bloemen
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The Goaldiggers Club Sanny
The goaldiggers club session Eve Tomaszewski flowerwall

The speaker line-up was super inspirational with special guests Eve Tomaszewski, blogger and vlogger Sanny Verhouven aka 'Sanny zoekt Geluk', José Woldring, founder of The Media Nanny, Melanie Bosveld, founder of Kult & Ace, Cynthia Shultz, influencer and author and Toprak Yalçiner, actress, who ran a panel discussion on personal branding.

We were proud to be part of this super session!

Images: Kim Kaptein Photography
Location: W Amsterdam

 

 

 

All the pretty colours - Maria Nila

Maria Nila is a beautiful Swedish haircare label, with seriously inspirational 'colour refresh' pastel hair tints, and also hair care. Shades like Pearl Silver, Cacao Intense, Vivid Violet and Pink Pop, made our florist hearts skip a beat, especially when the brief was to source florals and foliage to match these hues, to feeling of the brand.

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency floral installation
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency floral installation.jpg
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency pastel anemone
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

The event was organised by Mooi The Agency, and was held at one of our favourite location's from The Playing Circle, Het Vaudeville Theatre. The venue simply invites imaginative installation ideas for events!

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency
A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

Florals such as poppies, tulips, ranunculus, snowballs, and anemones wrapped around a garland of olive branches and eucalyptus.  Whilst hoops of green foliage, gently floated above the dining table, where equally lush colours were consumed. 

A.P Bloem bloemist bloemen flowers botanical florist event evenement beauty bohemian styling wreaths garland guirlande krans haircare Maria Nila the playing circle Mooi The Agency

Flowers, food, beauty and colour... a kaleidoscopic feast for the senses!

Images Mell Photography

Location The Playing Circle

Agency Mooi The Agency

Brand Maria Nila

'Sophisticated Alice'

In the words of Lewis Carroll, let's "begin at the beginning"... Engaged Collective is a cast of suppliers that live and breath weddings, and who's sole purpose is to make them unique and appealing to the most modern-day bride.

The photo shoot's location was held at the Marcel Wanders’ designed hotel, Andaz Amsterdam Prinsengracht. The hotel follows the story of Alice in Wonderland, and this shoot was a modern-day take on the fairytale. Myrthe, a stylist and wedding planner, organised the 'Sophisticated Alice' shoot concept, and brought together part of this Collective, to work together translating a well-known novel into real life. 

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

Plants, flowers and cut foliage transformed a simple vintage sofa into a garden of Eden, to create the perfect ceremony backdrop to say "I do".

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

In addition, the shoot provided a stunning fantasy backdrop for a lunch held in the Atelier, straight afterward. Engaged Collective guests from stylists and wedding planners, through to stationery designers and cake-makers, networked, wined and dined over a 3-course meal, served by the chefs at Bluespoon.

The 'indoor table gardens' setting lead diners' imaginations adrift, as they nibbled on their roasted langoustines and venison. Tulips, fern, dill, moss, anenomes, scabiosa and ranunculus 'grew' from the navy linen cloths.

A.P Bloem florist bloemist dining table arrangement vintage Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale

Fresh flowers and moss were added to the wedding invitation ensemble, by Studio Spruit.

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale invite
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale boot boat

Vows were made, and tears were shed, as videographer Great Takes, captured the true feeling of Roel & Sevil, a real-life couple, on their romantic 'wedding day' though the hotel, bar and canal boat. The photographs were taken by Angela Bloemsaat.

A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale
A.P Bloem florist bloemist Amsterdam flowers sprookjesachtige bloemen wedding bruiloft trouwen marriage Kerkstraat Andaz Hotel wildflowers Alice in Wonderland botanical trouwtrends bruiloft trends wedding goals trouwinspiratie trouwen photoshoot fairytale bluespoon cocktails

We hope this leaves you "curiouser and curiouser!”.

Credits
Wedding Planner Myrthe Regelt Het
Concept & Styling Myrthe Regelt Het
Photography Angela Bloemsaat - Love Story Photography
Film Great Takes
Location Andaz Amsterdam Prinsengracht
Stationery Studio Spruijt
Make-up en hair Hertogin Styling 
Decor Boraboraland
Green Plants Plantenverhuur Aalsmeer
Wedding gown La Bella Blanca 
Suit L’atelier
Jewellery Noe Roostee Jewelry
Wedding celebrant Ouiyessi
Stylist assistant By dorine
Talent Roel & Sevil