Pop-up forest in Amsterdam!
If only we snapped a 'before' shot of the interior of this new building, Hudson Bay, before we started. The contrast compared to the 'after', was just spectacular!
A.P Bloem were invited by prestigious event company, Krem de la Krem, to create a magical fairytale forest, for a special private dinner of exclusive VIP guests. The location of this unique event space, is situated in one of Amsterdam's most central streets, The Rokin.
Starting out as a completely bare concrete room, together with scores of suppliers, busily decorating and installing, we transformed this space into a verdant magical landscape. Masses of green foliage masked any sign of a construction site, so that when the diners entered, they would be transported into another world, for an evening to always remember.
We created our own handmade forest, from Olive branches coupled with bare outlines of coffee trees and completely covered in a lush layer of moss... and a lot of wire!
Long tendrils of rose-studded fresh garland, snaked along each long table. Fresh green walls provided a backdrop, and also a camouflage, for the the bar and the DJ areas.
Extra large floral arrangements, stood alongside a taxidermy Peacock and Swan, all carefully guarding the finery surrounding them.
It was one of our favourite events of 2016, and we are happy to be finally sharing it with you!