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A.P Bloem

A.P Bloem provides Amsterdam with beautiful and exclusive floral arrangements, bouquets, posies and a high level of service. They are located conveniently in the centre of the city at Kerkstraat 151a, Amsterdam. Contact 0031 20 223 1616 or info@apbloem.nl

Located in the prestigious Spiegelkwartier in the centre of Amsterdam, A.P Bloem create personalised creations for private occasions, weddings, special events and birthdays - across any location. 

A.P Bloem’s signature style draws inspiration from the beauty of nature, wild fields and the Golden Age.

Botanical Boudoir

The Green Gallery is an online magazine, commissioned by the Flower Council of Holland, which presents flowers and plants as the source of inspiration for lovers of art, fashion, food, interiors & design.

The shoot was conceptualised together with photographer Aiala Hernando, and realised by a truly stellar cast. The editorial took weeks to conceptualise, as we searched for unique wild materials that would work best for the feeling that we wanted to be captured, and topcan the fit for the room. The last rays of the sunshine played a vital role in the golden hues which bathed this scene. Grasses were hand-painted in gold to perfectly catch the light, and beautifully small details were captured during filming.

We love the final product, and are so proud of the secret garden that was created.

The full article on The Green Gallery can be viewed here.

A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen botanical boudoir
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen
A.P Bloem Aiala Hernando The Green Gallery Editorial Fashion Model Lifestyle Styling Ethereal Garden Poetry Photoshoot Flowers Bloemen

We imagined an ethereal flower-filled world, in collaboration with photographer and director Aiala Hernando, and designed floral scenes indoors, inviting the magic of outdoors, indoors. 

Plant- and flower cast Ficus lyrata Ficus robustica Stromanthe Cymbidium orchidee Cambria orchidee Oncidium orchidee Pampus grass Philodendron Selloum Wild roses Golden oak Painted Quercifolia Rosa pink floyd Nerine Osmanthus Callicarpa Cotinus Mimosa balderiana  Hydrangea paniculata painted in multiple colors Wildflower seed pods from the field Cotinus Mimosa balderiana Callicarpa dried flowers Helichrysum immortale Miscanthus grasses

Credits.

In Collaboration with The Green Gallery

Photographer & Director Aiala Hernando

Art Director Mark Brian Kenney

Hair and make-up Sanne Bleeker

Fashion Stylist Ina Lekiewicz

Film Jelmar van Belle

Film Van Schajik video

Model Benedikte Klüver Bee

Model Masao Dae Parris