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A.P Bloem

A.P Bloem provides Amsterdam with beautiful and exclusive floral arrangements, bouquets, posies and a high level of service. They are located conveniently in the centre of the city at Kerkstraat 151a, Amsterdam. Contact 0031 20 223 1616 or info@apbloem.nl

Located in the prestigious Spiegelkwartier in the centre of Amsterdam, A.P Bloem create personalised creations for private occasions, weddings, special events and birthdays - across any location. 

A.P Bloem’s signature style draws inspiration from the beauty of nature, wild fields and the Golden Age.

The theatre of love

We recently were interviewed by The Shopkeepers and were asked “What made you open a florist?”, we responded by saying “Floristry for us is about delivering an emotion. The relationship between flowers and people has a long-standing value for us. It’s about forging lasting relationships with our neighbours, and being part of a collective community. Over the years our customers have become our friends, and the flowers we create for them are for occasions they hold dear to their hearts, such as birthdays, housewarmings, graduations, their first child’s arrival and even their weddings. It is special to be part of their story, and to create something tailored that reflects that moment”. This statement is never truer, with our recent bride, Judith.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress makeup
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress bruidsboeket
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress

Judith is a lover of beautiful things. She is an interior stylist, with her own company STudio STeitner, and also for the creative agency gommans + steitner, offering photography, styling & branding. So it’s no surprise that her wedding was going to be thoughtful and gorgeous, just like her. We love it when a bride has a clear idea of her dream wedding and that they allow us to ‘paint’ that picture. Judith and Stella, her business partner visit the shop to buy blooms for their photoshoots, and it’s lovely to continue relationships, after the vows are made, and everyone’s lives continue, and grow.

Judith married the love of her life, Bram at NewWerktheatre, in Amsterdam. The location used to be a ‘daylight’ theatre, and was the perfect space to host their ceremony and reception.

This wedding was also published in wedding site, Girls of Honour, and you can read their story here.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress bruidsboeket
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress ceremonie

The styling was beautifully simple for the ceremony. A minimalist birch archway was the backdrop for the “I do’s”, and was adorned with olive branches and a garland of hops. Perched in the windows of the room, were foliage wreaths of olive and eucalyptus, to create an overall theme. Their darling daughter Liv walked Judith down the aisle, and the love was immediately apparent between Judith and Bram. The atmosphere and words were electric, and the film by Liefste Dag captured it poetically. And let’s just take a moment to talk about ‘that dress’. Wow. What a perfect picture Bram was witness to, for that first day he called himself her husband.

For the reception, a white and pale blush palette was arranged in simple transparent bottles, along an intimate communal table for the guests. Clear glass cylinders shone candlelight into the room.

apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress
A.PBloem_JudithBram6.jpg
apbloem florist bloemist amsterdam kerkstraat bloemen flowers botanical dscolor dsfloral bespoke photoshoot  weddingstyling bruiloft trouwen event love liefde wedding minimalist flowershop bruid weddingdress

Their memories were beautifully captured, and the film brought tears to our eyes with every preview released, and each full film that was viewed during editing process. An overflow of emotion and beauty!

Thank you Judith and Bram, it was a pleasure to be part of your story x

Photos Renske Meinema

Film Liefste Dag

Styling and Planning Sim Weddings

Location NewWerktheatre

Hair & makeup The Wedding Chapter 

Gown Rosa Clará